Want to make a positive impact on your resort’s guest experience? Introduce a digital map

There’s a saying about maps: “You can’t use an old map to explore a new world.” And the current hotels and resorts space is a new world. 21% of hoteliers said that the most important near-term goal of technology is transforming business processes an...

Adam Catterall

Content Lead

Attractions.io

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Property Technology

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Travel Technology

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Mobile Marketing

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Guest Experience

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Opinion

Meeting Modern Guest Expectations: How Digital Transformation is Revolutionizing the Hotel Experience

Welcome to the hotel of the future - where your every wish and whim will not only be met, but anticipated before you even realize you have it. Gone are the days of plastic key cards and pushing buttons on a wall-mounted thermostat. Today’s tech-savv...

Are Morch

Digital Transformation Coach for Hotels

Are Morch, Digital Transformation Coach

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Mobile Marketing

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Digital Marketing

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Consumer Trends

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Opinion

How hotels can increase their mobile booking conversion rates

It’s no secret that the mobile booking process for hotels trails behind other industries in terms of speed and user experience.

Megan Bryant

Product and Content Marketer at Triptease

Triptease

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Mobile Marketing

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Opinion

Superhero Powers - The Secret to Transforming Your Hotel Website

With superheroes, you see time after time a single incident turning a “normal” person into someone with unimaginable superpowers. Whether it’s a radioactive spider bite, being struck by lightning, exposed to gamma rays, or injected with a serum, an ...

Michael J. Goldrich

Chief Experience Officer, The Hotels Network

The Hotels Network

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Sales & Marketing

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Mobile Marketing

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Digital Marketing

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Chatbots, Robotics & AI

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Opinion

3 Creative Ways to Elevate Your Hotel Website Performance

Benchmarking your property against your competitors is one of the most important tools in developing a robust direct channel strategy. With real-time analytics and never-before-seen insights, BenchDirect transformed the direct booking landscape and ...

Julia Pedrol

Creative Marketing Manager at The Hotels Network

The Hotels Network

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Sales & Marketing

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Mobile Marketing

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Digital Marketing

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Big Data

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Opinion

Hoteliers, it's time to prepare for the summer season

Yes, incredibly, it is that time of year again. We've had our first brush with spring and our Zoom-weary eyes are being soothed with pops of blooming flowers here there and everywhere. This means Easter is on the horizon, and following Easter? Summe...

Jordan Lillis

Content Marketing Manager at Net Affinity

Net Affinity

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Mobile Marketing

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Social Media

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Digital Marketing

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Brand Marketing

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Opinion

Mobile Technology Transformation is Innovating Mobile Access Solutions

Digital key services existed long before the pandemic hit, but the industry's adoption of mobile-first solutions has been slow. Despite the widespread belief that guests preferred mobile-first experiences, hoteliers hesitated to implement mobile tec...

Markus Boberg

Global President Hospitality at ASSA ABLOY Global Solutions

ASSA ABLOY Global Solutions

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Guestroom Technology

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Travel Technology

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Mobile Marketing

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Innovation

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Opinion

Our 2021 roundup in hotel marketing, bookings and tech

It’s been another long year for us all, and a tough one for the hospitality industry. Ups and downs have been weathered, with some periods of success and relief experienced amongst the harder, more worrying times of uncertainty.

Jordan Lillis

Content Marketing Manager at Net Affinity

Net Affinity

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Mobile Marketing

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Digital Marketing

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Guest Experience

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Content Marketing

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Opinion

How did Cyber Weekend perform in 2021?

This year’s Cyber Weekend was another strange one in the realms of consumerism. Last year, what with everyone sitting at home with nothing to do but online shop, Cyber Monday was cited as the largest day for digital sales ever recorded in the United...

Jordan Lillis

Content Marketing Manager at Net Affinity

Net Affinity

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Sales & Marketing

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Mobile Marketing

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Digital Marketing

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Opinion

What are the hospitality trends for 2022?

We can hardly believe it’s time for a 2022 trends piece already, but here we are. As the western world continues cautiously down the path of recovery, we’ve been keeping a close eye on what recovery means for the hospitality industry going forward. ...

Jordan Lillis

Content Marketing Manager at Net Affinity

Net Affinity

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Environment & Sustainability

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Business Travel

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Mobile Marketing

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Leisure Travel

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Digital Marketing

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Consumer Trends

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