Opinion

7 Tips to Demonstrate Your Thought Leadership on LinkedIn

LinkedIn is more than just a platform for networking—it’s a critical tool for career advancement and professional visibility. Leveraging insights from the recent meeting of the HSMAI Sales Advisory Board members, here are seven tips you can use to b...

Mercedes Blanco
Mercedes Blanco
Chief Partnerships Officer, The Hotels Network, HSMAI Sales Advisory Board Member
HSMAI
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Mercedes Blanco
by Mercedes Blanco
3 May 2024HSMAISocial Media
The Hospitality Sales and Marketing Association International (HSMAI)
Google trailing behind Instagram, TikTok: How Social Media is Changing the Travel Search Landscape
Opinion

Google trailing behind Instagram, TikTok: How Social Media is Changing the Travel Search Landscape

It used to be that you’d find the perfect hotel by contacting local travel agencies or searching on good old Google. But a new report shows that search methods are changing, especially for Gen Z consumers. Social media platforms like Instagram and T...

DJ Vallauri
DJ Vallauri
Founder, President & CEO - Lodging Interactive
Lodging Interactive
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DJ Vallauri
by DJ Vallauri
29 April 2024Lodging InteractiveSocial Media
Google trailing behind Instagram, TikTok: How Social Media is Changing the Travel Search Landscape
Opinion

Suite dreams: Three areas for change for luxury hospitality in 2024

Luxury hospitality is booming once again. In the UK, luxury hotels are seeing a steep rise in room rates, with occupancy rising to 69% in 2023 compared to 62% the previous year as demand stays strong and travel increases.

Manfred Abraham
Manfred Abraham
CEO at Yonder Consulting
Yonder Consulting
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Information Technology
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CRM & Loyalty
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Luxury Travel
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Manfred Abraham
by Manfred Abraham
25 March 2024Yonder ConsultingSocial Media
Yonder Consulting
Opinion

Navigating Hotel Social Media Trends in 2024

In the fast-paced world of hospitality, staying ahead of the curve is crucial for success. As we step into 2024, the landscape of social media for hotels continues to evolve, presenting both challenges and opportunities. Let’s explore some of the em...

Debbie Miller
Debbie Miller
Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants.
Cayuga Hospitality Consultants
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Debbie Miller
by Debbie Miller
25 January 2024Cayuga Hospitality ConsultantsSocial Media
Cayuga Hospitality Consultants
Get Ahead of The Competition: Make Your Hotel The Top Choice Online!
Opinion

Get Ahead of The Competition: Make Your Hotel The Top Choice Online!

The choice of guests when booking a hotel online is closely tied to their fear of being misled. A study conducted by researchers from the Hong Kong Polytechnic University revealed that this can be explained by the concept of "perceived risk”, which ...

Antoine Foucard
Antoine Foucard
Founder & CEO
Remarquable!
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Sales & Marketing
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Digital Marketing
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Content Marketing
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Antoine Foucard
by Antoine Foucard
18 January 2024Remarquable!Social Media
Get Ahead of The Competition: Make Your Hotel The Top Choice Online!
10 Hotel Trends to Watch in 2024
Opinion

10 Hotel Trends to Watch in 2024

In the aftermath of a robust resurgence in the travel industry throughout 2023, hotels are gearing up for a transformative 2024, marked by shifting consumer preferences and the rise of cutting-edge technologies to help hotels address increasingly co...

Pedro Colaco
Pedro Colaco
CEO at GuestCentric Systems
GuestCentric Systems
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Sales & Marketing
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CRM & Loyalty
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Chatbots, Robotics & AI
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Pedro Colaco
by Pedro Colaco
15 December 2023GuestCentric SystemsSocial Media
10 Hotel Trends to Watch in 2024
Instagram-Worthy Hotel Stays That Build Brand Champions
Opinion

Instagram-Worthy Hotel Stays That Build Brand Champions

Imagine a hotel without a front desk or a concierge station. Now imagine that hotel’s lobby with comfortable, shared spaces that blend leisure with business. Today these properties exist, and guests love them.

Sneha Thuppul
Sneha Thuppul
Director, Product Management, Agilysys
Agilysys
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Social Media
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Brand Marketing
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Luxury Travel
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Sneha Thuppul
by Sneha Thuppul
18 October 2023AgilysysSocial Media
Instagram-Worthy Hotel Stays That Build Brand Champions
The Disappointment Tax: Profits Can Pivot on Social Reviews
Opinion

The Disappointment Tax: Profits Can Pivot on Social Reviews

In the world before the Internet, the ramifications of disappointing a guest were more contained than they are in modern times.

Terrie O’Hanlon
Terrie O’Hanlon
Chief Marketing Officer (CMO) at Agilysys, Inc.
Agilysys
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Property Technology
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Reputation Management
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Guest Experience
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Terrie O’Hanlon
by Terrie O’Hanlon
20 September 2023AgilysysSocial Media
The Disappointment Tax: Profits Can Pivot on Social Reviews
Opinion

Rethinking Holiday Posts: Are They Worth It?

As a B2B marketing consultant to hospitality companies, LinkedIn is one of my most important tools. Companies can post content on the platform and reach a business audience, rather than the mixed bag on other social sites. After managing multiple co...

Susan Barry
Susan Barry
President and Queen Bee of Hive Marketing and consultant with Cayuga Hospitality Consultants
Cayuga Hospitality Consultants
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Sales & Marketing
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Susan Barry
by Susan Barry
7 September 2023Cayuga Hospitality ConsultantsSocial Media
Cayuga Hospitality Consultants