Sìne Scott

Sìne is a thoughtful marketing leader with a passion for digital and travel marketing. Her 20+ years of experience in the industry working with a variety of travel organizations, including hotels, ski resorts, DMOs and online agencies through changing economies has proven her adaptability. As a leader Sìne works alongside her team and mentor as part of their daily culture with a belief that listening is the cornerstone to a team's success. Sìne enjoys working with diverse and cross-functional teams to bring new opportunities to life and is adept at taking on a variety of strategic business challenges with proven success delivering revenues with strong ROI through a data-centric approach. With an empathetic communications style Sìne can maximize internal and external team performance to deliver projects on time and budget. Sìne has worked with companies including Accor, Fairmont Hotel & Resorts, Intrawest and Destination Canada on a variety of projects. Some of her successes include: - Best in Show Adrian Award winning integrated marketing campaigns for Fairmont - Design and development of personalized websites and mobile aps - Multiple hotel opening marketing plans