Search Marketing

Preparing Travel For The Future Of AI Search

Predicting the speed and shape of how search marketing will be changed by artificial intelligence is an impossible task. But marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the fore...

Phocuswire

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Virtual Reality

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Chatbots, Robotics & AI

Preparing Travel For The Future Of AI Search

Online Travel Giants Set New Record For Marketing Spend In ‘23

Online Travel Giants Set New Record For Marketing Spend In ‘23

Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group – four of the largest online travel agencies in the world – show the companies spent a record amount of money to promote their brands and attract customers in 2023, as...

Phocuswire

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Online Travel Agencies (OTA)

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Search Marketing

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Online Travel Giants Set New Record For Marketing Spend In ‘23

Building more durable and effective bidding strategies for Hotel Campaigns

Travelers are taking trips again. International tourism ended 2023 at 88% of pre-pandemic levels, according to the World Tourism Organization, an agency of the United Nations. During the pandemic, the travel industry experienced significant challeng...

Google

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Search Marketing

Building more durable and effective bidding strategies for Hotel Campaigns

The psychology of luxury travel: The key to attracting affluent customers

In his role as founder of digital marketing agency Jadewolf, David Nickel, helps luxury travel brands generate qualified leads and direct bookings. His secret: A scalable luxury persona.

thinkwithgoogle.com

thinkwithgoogle.com

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Search Marketing

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Digital Marketing

The psychology of luxury travel: The key to attracting affluent customers

Hospitality SEO Best Practices For 2023 & Beyond

While most Americans say they are comfortable traveling again, cost and inflation have now replaced COVID-19 concerns as top barriers to travel.

searchenginejournal.com

searchenginejournal.com

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Search Marketing

Hospitality SEO Best Practices For 2023 & Beyond

Online shoppers still making Google their launch pad - Morgan Stanley

It’s Black Friday, and a largely turkey-addled nation’s eyes often turn to holiday shopping on the year’s biggest day for commerce (with tech-focused deals on Cyber Monday just a few days away as well).

seekingalpha.com

seekingalpha.com

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Search Marketing

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Digital Marketing

Online shoppers still making Google their launch pad - Morgan Stanley

Phocuswright 2022: Data Driven Firms Are Set Up For Recovery, Says Google

Travel firms that were guided by data insights and agile were the ones that set themselves up for a successful exit from the COVID pandemic, according to search giant Google.

travolution.co.uk

travolution.co.uk

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Search Marketing

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Phocuswright 2022: Data Driven Firms Are Set Up For Recovery, Says Google

Google Data Highlights Growing Interest In Blended Trips

Consumers are prioritizing booking travel experiences and are embracing blended trips to have those experiences, according to new research from Google.

Phocuswire

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Search Marketing

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Digital Marketing

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Consumer Trends

Google Data Highlights Growing Interest In Blended Trips

What a Google Breakup Would Mean for Travel

There has been a flurry a legislative activity in the U.S. in the past few days to stop Google and other big tech firms from using their market power to self-promote their own products, and to break up Google’s advertising businesses, but their outc...

skift Inc.

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Online Travel Agencies (OTA)

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Search Marketing

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What a Google Breakup Would Mean for Travel

Airbnb’s Next Big Change: Search

Airbnb announced a big earnings quarter on Tuesday and as part of that, also hinted at a big change coming in its product next week: a complete redesign of how people search on its service.

skift Inc.

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Online Travel Agencies (OTA)

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Search Marketing

Airbnb’s Next Big Change: Search