Content Marketing Filter External Why this luxury hotel chain bets on user generated content’s ‘power of the people’ User generated content has become more important in a society where less polished content performs better than professionally created content, especially in light of today’s booming creator economy. For that reason — helped by the post-Covid-19 trav... Digiday More in this category Social MediaMore in this category Content Marketing More like this External Developing Value Proposition For Travel Websites Through Content The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. searchenginejournal.com More in this category Digital MarketingMore in this category Content Marketing More like this External Goodbye influencers... hello user-generated content? A few years ago, a study found out what children want to be when they grow up. Rather than ‘I want to be a doctor’ or ‘I want to be an astronaut,’ the most common response was ‘I want to be a YouTuber.’ Kids want to be famous on social media. thedrum.com More in this category Digital MarketingMore in this category Content Marketing More like this External Influencers are out - authenticity is in The influencer economy is on the brink of a seismic shift. Catalyzed by the popularity of TikTok and its algorithm, which prioritizes content types over creators, brand marketers and digital agencies are increasingly allocating social media budgets ... fastcompany.com More in this category Social MediaMore in this category Content Marketing More like this External Hotels Push Casual, Conversational Social Media Posts To Drive Engagement The marketing landscape has drastically changed in recent years, due in large part to the popularity of social media. HotelNewsNow (part of CoStar) More in this category Social MediaMore in this category Content Marketing More like this External Should You Use A Blog Or Email Marketing For Your Travel Brand? Less than five years ago, starting a blog was a huge marketing focus in the travel community. searchenginejournal.com More in this category Email marketingMore in this category Digital MarketingMore in this category Content Marketing More like this External ‘Slow travel’ and the need for emotional content Slow travel is not just a new way to travel, it’s a mindset. It’s when the overall quality of your travel experience is more important than the quantity of experiences. Huw Waters, head of marketing at Paragon DCX, says why travel brands need to ser... thedrum.com More in this category Consumer TrendsMore in this category Content Marketing More like this The Hotel Yearbook ESG 2024 Unlocking the ESG Innovation Stack in Hospitality Download Your content on Hospitality Net? Hospitality Net membership explained
External Why this luxury hotel chain bets on user generated content’s ‘power of the people’ User generated content has become more important in a society where less polished content performs better than professionally created content, especially in light of today’s booming creator economy. For that reason — helped by the post-Covid-19 trav... Digiday More in this category Social MediaMore in this category Content Marketing More like this
External Developing Value Proposition For Travel Websites Through Content The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. searchenginejournal.com More in this category Digital MarketingMore in this category Content Marketing More like this
External Goodbye influencers... hello user-generated content? A few years ago, a study found out what children want to be when they grow up. Rather than ‘I want to be a doctor’ or ‘I want to be an astronaut,’ the most common response was ‘I want to be a YouTuber.’ Kids want to be famous on social media. thedrum.com More in this category Digital MarketingMore in this category Content Marketing More like this
External Influencers are out - authenticity is in The influencer economy is on the brink of a seismic shift. Catalyzed by the popularity of TikTok and its algorithm, which prioritizes content types over creators, brand marketers and digital agencies are increasingly allocating social media budgets ... fastcompany.com More in this category Social MediaMore in this category Content Marketing More like this
External Hotels Push Casual, Conversational Social Media Posts To Drive Engagement The marketing landscape has drastically changed in recent years, due in large part to the popularity of social media. HotelNewsNow (part of CoStar) More in this category Social MediaMore in this category Content Marketing More like this
External Should You Use A Blog Or Email Marketing For Your Travel Brand? Less than five years ago, starting a blog was a huge marketing focus in the travel community. searchenginejournal.com More in this category Email marketingMore in this category Digital MarketingMore in this category Content Marketing More like this
External ‘Slow travel’ and the need for emotional content Slow travel is not just a new way to travel, it’s a mindset. It’s when the overall quality of your travel experience is more important than the quantity of experiences. Huw Waters, head of marketing at Paragon DCX, says why travel brands need to ser... thedrum.com More in this category Consumer TrendsMore in this category Content Marketing More like this