Opinion

Common Sense Would Be Really Nice

Businesses are embracing personalization and even micro-personalization. Examples include implementing concierge service to help guests plan their trips, customizing marketing messages, and availing the guest’s favored type of coffee in the room.

Lee Keng Ng
Lee Keng Ng
Associate Professor at Singapore Institute of Technology (SIT)
Singapore Institute of Technology (SIT)
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Lee Keng Ng
by Lee Keng Ng
17 May 2024Singapore Institute of Technology (SIT)Lodging Industry
Singapore Institute of Technology (SIT)
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