HITEC Toronto Interview: Gareth Fraser and Kris Herrin, Birchstreet
The BirchStreet team has been to over 50 HITECs and is committed to supporting HFTP and HITEC for years to come, according to Gareth Fraser, Vice President of Sales & Marketing Enablement, and Kris Herrin, General Manager of Payments.
The HITEC interview, hosted by Alan Young, highlights the rise of BirchStreet, which is celebrating over 21 years as a leading provider of web-based procure-to-pay platform to hotels, assisted living facilities, country clubs, and restaurants in the United States and internationally. The company is excited about its next phase of growth with two key private equity investors, Parthenon Capital Partners out of Boston and Serent Capital out of San Francisco.
The interview showcases surprising facts about BirchStreet, like the fact that it serves 9 out of the top 10 hotel brands in the world and 7 out of the top 10 hotel management companies. It also dives into BirchStreet’s new Pay product, which has been transforming how hotels securely automate end-to-end payments for hotels to drive efficiencies and revenue.
Gareth is a highly motivated management executive with international sales & marketing experience. He is passionate about helping people achieve success through secure data-driven growth strategies. He has a proven track record of over 30 years as an integral member of high-performing C-level executive teams working with top global and national companies from News Corp to Cargill to achieve performance exceeding expectations. Gareth leads by example with personal encouragement, inspirational leadership, and a healthy sense of humor. He has obtained degrees in Business & Hospitality Management from Queensland University and the Australian College of Journalism. He is also an Advisory Board Member for Customer Experience at the University of South Florida.
About BirchStreet Systems
BirchStreet Systems powers hospitality and food and beverage enterprises with a comprehensive procure-to-pay business solution. As the global leading provider of spend management solutions in the hospitality industry, 15,500 enterprises in over 130 countries subscribe to BirchStreet to connect with a network of more than 450,000 suppliers.
Established in 2002, BirchStreet is privately held and is headquartered in Las Vegas, NV with offices in California, China, Singapore, India, and the UK. For more information, please visit www.birchstreetsystems.com.
Gareth Fraser
Vice President of Sales & Marketing Enablement
