Mobile marketing needs to be a huge part of your strategies going forward. Did you know that 80% of all Americans now own a mobile smartphone? Or that mobile is key to your inbound marketing strategy because an estimated 70% of all mobile searches result in action within an hour or less?

The bottom-line is that mobile is growing faster than most of us can keep up, so automating your mobile marketing is the only chance you've got.

Here are four ways you can develop a mobile marketing strategy that actually gets results:

  1. Focus on Content That Nurtures

Automating the mobile marketing process won't produce results if you're not creating content that's valuable. The first thing you need to do is identify how and why people are coming to you and segment them by where they are in the sales process. Once you do that, you'll be able to identify exactly what their needs are and what type of content will be most useful for them. Use this information to create an automated campaign that hooks their interest, keeps them coming back, and pushes them further down the sales funnel.

  1. Know What You're Tracking

Marketing automation has a ton of different moving parts. You're going to be tracking landing pages, forms, content, leads, and much more. It's easy to get overwhelmed or bogged down in the details. If you really want to know how effective your campaign is, you'll need to tie everything to a few key performance indicators. A good idea is to start off by tracking each customer's journey, tracking communications to see when and where they convert. You should also carefully track engagement scores to see what is and isn't effective.

Once you have an idea of what to track, you'll want to perform A/B testing. Simply change one key variable at a time and see which performs better. If you're able to send many messages at once, you'll be able to complete A/B testing quickly and tweak your campaign on the go.

  1. Base Campaigns on Quality, Not Quantity

You cannot treat mobile marketing the same way you treat other marketing campaigns. Online ads and email marketing, for example, are largely numbers games. You're simply trying to make as many impressions as possible. If you do this with mobile marketing, like with push notifications, users will simply unsubscribe from your services or uninstall your app. Instead, you need to reach out less frequently and provide more value when you do.

  1. Optimize Your Communications

Perhaps the most important part of a strong mobile marketing automation strategy is knowing how to communicate with your audience. With mobile marketing, it makes sense to use a mobile communication channel. More specifically, it's a good idea to consider using a text messaging service. By using text messaging software, you'll be able to reach people with an open rate of well over 90%. Beyond that, you'll have the chance to create autoresponders, shortcodes, and as many automated campaigns as you'd like.

Have you been able to successfully automate your mobile marketing efforts? Do you have any questions that haven't been answered? Make sure to let us know in the comments section below!

Sophorn Chhay
Inbound Marketing Specialist - Trumpia
415.484.4215 ext. 1322
Trumpia