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Only 12.5% of the accommodation in this hotel is occupied, which makes one ruminate. So wrote the humorist, Moose Allain, on X, formerly Twitter. A nice joke but for hoteliers Revenue Management is no laughing matter

It takes patience, practice, commercial nous and access to the best data and software available. We hope, that with a good understanding of the topic, the starting point of which is a familiarity with its foremost terms and concepts, you’ll be able to more than exceed 12.5% in your efforts at your hotel.

The hospitality industry is moving faster than ever and new terms will keep popping up over time. So, be sure to bookmark this page, as we will keep on adding and updating definitions along the way.

Now, let’s check in straight away at A.

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About Lighthouse

Lighthouse (formerly OTA Insight) is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. We continually innovate to deliver the best platform for hospitality professionals to price more effectively, measure performance more efficiently, and understand the market in new ways.

Trusted by over 65,000 hotels in 185 countries, Lighthouse is the only solution that provides real-time hotel and short-term rental data in a single platform. We strive to deliver the best possible experience with unmatched customer service. We consider our clients as true partners—their success is our success.

www.mylighthouse.com