Jad Frem

Frem brings expertise in devising impactful sales and marketing strategies, boasting 19 years in the luxury hospitality sector in the Middle East.

Previously, as director of sales and marketing at Six Senses Zighy Bay and later as regional director of sales & marketing at Indian Ocean Six Senses, Frem showcased his leadership skills.

His role as commercial director at Conrad Maldives saw him spearheading the team's efforts for continuous growth. Now, at Anantara, Frem aims to elevate the resorts' profiles, highlighting their exceptional offerings in the landscapes of the Empty Quarter and Sir Bani Yas Island.